Digital Campaign
Any digital marketing campaign could be futile if it is not matched with what’s happening behind the Internet. Politics and public service are based on trust and the strong will to lead and help people. That is why the aspiring public servants must walk their talk. Besides, if they can show people offline that they can put their words into actions, people will be the ones who will talk their walk. People will start sharing and spreading good things about the politician, whether to their friends offline or their friends online.
Political campaigns can be a war of wits and deception. But in the digital marketing arena, campaigns are more interactive. Online audiences have better access to readily available information from search engines, social media feeds, blogs, and websites. Thus, they can be more knowledgeable than offline audiences. In other words, digital marketing campaigns should be based on trust and transparency to be more effective.